Classic Jaguar aims to be the definitive celebration of this most iconic of British motoring marques. It will chart the historic journey of a car maker that started life in 1922 as the Swallow Sidecar Company in Blackpool. The company soon evolved into a Coventry based manufacturer of sports cars. With a new factory and glamorous new models, Jaguar was flying from the 1950s onwards as it exported cars like the MkVII saloon and XK120 around the world and achieved huge motorsport success at Le Mans.